Solmart Media is a full-service media company. Our content is designed to reach our local market. Our media plans are focused on giving our clients the results they desire.

Radio La Zeta Logo

Quality, Accountability and Creativity

Listen Live


Solmart Media is a full-service media company. Our content is designed to reach our local market. Our media plans are focused on giving our clients the results they desire.

Radio La Zeta Logo
La numero 1 Radio station

Quality, Accountability and Creativity

Listen Live

About us

We're in the business of people


Mission Statement

We are a Hispanic family-owned media company committed to serving our local communities. To accomplish this, we provide superior programming to our audiences and excellent results to our advertisers.

"Experience the Difference"

Our Team

At SOLMART MEDIA we believe it’s our responsibility to serve our audience and clients with extraordinary programming and effective advertising solutions.

Radio Stations


WTMY-AM1280/WTMY-FM 99.1

  • Frequencies:  1280AM & 99.1FM
  • Power: AM300watts/ FM250 watts/24 hours
  • Format: Dance-Mexican Regional
  • Primary Demo:  Adults 18-49
  • Apps on: Web, Apple & Android / Live Streaming 24 hours a day
Radio La numero 1 Logo


El Bueno, La Mala y el Feo, Daniel Gaytan, Diana González, Rafael Mancera, La Diva de Mexico, Erazno y la Chokolata, Alex Sensation


contact us


  • Frequencies:  105.3 FM
  • Power: 6000 watts/24 hours
  • Format: Adult Mexican Regional
  • Primary Demo:  Adults 25-54
  • Apps on: Web, Apple & Android / Live Streaming 24 hours a day
Radio La Zeta FM logo


El Genio Lucas, Diana Gonzalez, Erazno y la Chokolata, Andrés Gutiérrez, Cesar Lozano, Rafael Mancera


contact us


The Hispanic Market Growth in our area


According to the 2020 US CENSUS, 100,000 more Hispanics today reside in our area of coverage than 10 years ago. This number does not include the undocumented nor the migrant workers. Based on public school records we estimate our population to be around 500,000. According to the latest US HISPANIC report from Claritas, the Tampa market is one of the fastest growing Hispanic markets in the nation. According to recent reports, In Florida Hispanics were under counted by close to a million residents.


Solmart Media with its three radio stations has seen its demand on the inventory increase dramatically. We continue to be the exclusive Mexican Regional Stations targeting the largest Hispanic group in our markets.


This last year we have seen categories such as Medical, Auto, Legal, Education, and Recruitment increase at unprecedented rates.


Population by Counties

  • Hardee: 43.6%
  • De Soto: 32.1%
  • Polk: 24.6%
  • Lee: 22.5%
  • Highlands: 21.1%
  • Manatee: 16.9%
  • Pinellas: 10.2%
  • Sarasota: 9.6%
  • Charlotte: 7.7%

Population by Public Schools

  • Hardee: 64%
  • De Soto: 48%
  • Polk: 37%
  • Lee: 44%
  • Highlands:35%
  • Manatee: 35%
  • Pinellas: 18%
  • Sarasota: 21%
  • Charlotte: 16%

listen TO our stations

Solmart Media Radio Stations Coverage
serving the Southwest Florida Market

SOLMART MEDIA Coverage Areas

We are an innovative and trend-setting media group working with the most attractive and promising companies and individuals to deliver the right message at the right time. We desire to create long-lasting relationships with our clients during all phases of their business.

Radio La numero 1 logo
Radio La numero 1 logo
Radio La Zeta fm logo

Our digital platforms

Newspapers as we know them, only better.

Our Facebook and Instagram pages reach more Hispanics in our area than any Spanish print publication!

  • Community News
  • In Depth News Coverage
  • Promotions
  • LIVE Station Feed 24/7
  • Southwest Florida based staff!
  • Part of the UFORIA platform in our area, Tampa and Ft Myers
  • Home of the Super Bowl
  • Exclusive Rights to the World Cup
  • Large FB following
  • Links to our Advertisers!

Meet our amazing team

Need advice on your project?
Our team is always ready here to help

Tomas Martinez
Chief Executive Officer

Tomas Martínez is co-owner and CEO of Solmart Media, where he oversees overall operations, management, sales and marketing of this growing media company. He has been in the radio business for more than 30 years and managed radio stations in New York, Miami, Los Angeles and San Antonio, while working with national broadcast companies such as Heftel Broadcasting and Radio Unica. He serves on the board of the Florida Association of Broadcasting, the National Association of Broadcasters for small and medium size markets and the Hispanic Radio Ink Conference.

Learn More
Mercedes Soler

Mercedes Soler is co-owner and President of Solmart Media, where she oversees editorial content, outreach, advocacy, public relations, productions for non-profits, internships and mentoring. She spent 25 years as a Spanish language international correspondent with Univision TV Network and an anchor for CNN Español in a news broadcasting career that garnered five Emmys, a Peabody and a GLAAD award, among others. She serves on the Board of the Community Foundation of Sarasota County and the John and Mabel Ringling Museum.

Learn More
Diana Gonzalez
Program Director

Diana González started working for our legacy La Zeta station as a teenager and has a deep grasp of our whole radio operation from programming, to sales to on-air. She is passionate about helping her audience understand immigration policies and seeing her clients succeed, including local, regional and national brands such as Acapulco Tropical, Publix and McDonalds.

Learn More
Juan Montenegro
Market Manager

Juan Montenegro has close to 40 years of Spanish media sales experience. He worked with the former Tichenor radio properties in Chicago, the legendary Caballero Media Rep firm, TV Azteca America and Mundo Fox. Juan also worked with Amigo Broadcasting in Austin, Dallas and Corpus Christy, as well as SBS in San Francisco.

Learn More
Juan Pablo Salas
News Director

Juan Pablo Salas has over 20 years of broadcasting experience on radio, TV and print news. He is a shrewd, impartial interviewer and political analyst who hosts the weekly show Su negocio, Six days a week he reports our hourly news breaks Minuto 30 and also handles sales.

Learn More
Rafael Mancera
Promotions Director

Rafael Mancera started his radio career in Miami over 20 years ago, where he worked for several stations as on-air host and promotions director. Currently he hosts the morning show Madrugado on LA ZETA starting at 5am. He also specializes in promoting local sales.

Learn More
Georgina Gomez
Media Specialist

Georgina Gomez has been in sales and marketing in the Sarasota-Bradenton area for over 10 years. She specializes in working with direct clients in the medical and legal fields.

Learn More
Arturo Jaimes
Entertainment Media Specialist

Arturo Jaimes has been promoting Mexican singers, bands and festivals for over 30 years. He has a vast knowledge of the local regional Mexican music business, which makes him a unique asset when trying to reach and/or co-create large events for this community. Arturo focuses on local entertainment-based clients.

Learn More

solmart media

in the news

our services
Solmart Media logo

contact us

Do you have questions or need to advertise yourself or your business? Once you enter your data, we will receive an email and will reply shortly

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

* Solmart Media is committed to keeping your personal information safe. We take your privacy seriously. Your personal information will not be passed on to any third parties.

advertise with us

Quality, Accountability and Creativity


Audio, Events, Promotions, Social Media, Digital and Mobile Advertising

Office Sarasota

(941) 621-9910

office zolfo springs

(863) 494-4111

Email & Fax

(863) 494-4443