Community Focused
results Driven

Solmart Media is a full-service media company. We hyper-target our content to reach and elevate the Mexican-American local experience. And we obsess over our client’s needs to deliver the attention and results that will help them grow their businesses by reaching our audience effectively. We aim to deliver quality and creativity while being accurate and accountable.

REACHING OVER 800,000 HISPANICS!

REACHING OVER 800,000 HISPANICS!

Community Focused
results Driven

Solmart Media is a full-service media company. We hyper-target our content to reach and elevate the Mexican-American local experience. And we obsess over our client’s needs to deliver the attention and results that will help them grow their businesses by reaching our audience effectively. We aim to deliver quality and creativity while being accurate and accountable.

Radio La Zeta Logo

Quality, Accountability and Creativity

Listen Live

REACHING OVER 800,000 HISPANICS!

Radio La Zeta Logo

Quality, Accountability and Creativity

Listen Live

Community-Focused
results-Driven

Solmart Media is a full-service media company. Our content is designed to reach our local market. Our media plans are focused on giving our clients the results they desire.

Radio La Zeta Logo
La numero 1 Radio station

Quality, Accountability and Creativity

Listen Live

About us

We’re in the business of connecting people to entertainment, information, inspiration, goods and services. We help businesses market to 1,500,000  million Hispanics in our 12-county southwest Florida coverage area.  

MARKETING TO THE GROWING HISPANIC COMMUNITY

Mission Statement

We’re a Hispanic family-owned company committed to serving, educating and enriching our local communities. We do this by providing 24-7 superior on-air programming which attracts the large audiences our advertisers covet.

"Experience the Difference"

Our Team

Our SOLMART MEDIA team has over 100 years of combined US Spanish TV, radio, print and overall media experience. We analyze every show, commercial, public service announcement, news segment and live event that goes on the air to make sure it meets or surpasses our bar for excellence. We are consumed with the audience-client experience. We know that if the audience is engaged by our content the advertiser will be able to reach them.

Radio Stations

3FMs – 2HDs – 2AMs

Reaching over 1,500,000 million Hispanics in a 12-county southwest region.

SOLMART MEDIA EXPANDS REACH

In December of 2023 Solmart Media acquired a new powerhouse AM-FM combo and we now serve the Tampa-Orlando-Lakeland area including the I-4 Corridor. These are the stations that make up our network.

WTWD-910AM,WTWD-102.1FM, WZSP-FM, WZSP-FMHD1, WZSP-FMHD2, WTMY-FM 99.1, WTMY-AM 1280

WTWD 102.1-FM, WTWD 910-AM

  • Frequencies:  910AM - 102.1FM
  • Power: AM300 watts/ FM250 watts/ 24 hours
  • Format: Dance-Mexican Regional
  • Primary Demo:  Adults 18-49
  • Apps on: Web, Apple & Android / Live Streaming 24 hours a day.
Radio La numero 1 Logo

Personalities:

El Bueno la Mala y el Feo, Los mas Buenos de la Radio, Jimena Aguilar, Daniel Gaytan, Rafael Mancera, Erazno y la Chokolata.

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WTMY 1280-AM, WTMY 99.1-FM

  • Frequencies:  1280AM - 99.1FM
  • Power: AM300 watts/ FM250 watts/ 24 hours
  • Format: Dance-Mexican Regional
  • Primary Demo:  Adults 18-49
  • Apps on: Web, Apple & Android / Live Streaming 24 hours a day
Radio La numero 1 Logo

On-Air Personalities:

El Bueno, La Mala y el Feo  -  Diana Gonzálelz – Juan Pablo Salas - Daniel Gaytan -  Rafael Mancera -  La Diva de México -  Erazno y la Chokolata -, Alex Sensation

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WZSP 105.3 FM

  • Frequencies:  105.3 FM
  • Power: 6000 watts/24 hours
  • Format: Adult Mexican Regional
  • Primary Demo:  Adults 25-54
  • Apps on: Web, Apple & Android / Live Streaming 24 hours a day
Radio La Zeta FM logo

Personalities:

El Genio Lucas, Diana González, Juan Pablo Salas, Erazno y la Chokolata, Andrés Gutiérrez, Cesar Lozano, Rafael Mancera

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Latest Hispanic US Census Population Estimates in Region we Serve

  • TAMPA: 20%
  • BRANDON: 27.8%
  • LAKELAND: 17%
  • PLANT CITY: 31.1%
  • WINTER HEAVEN: 20.8%
  • RUSKIN: 36.4%
  • Hardee: 43.6%
  • De Soto: 32.1%
  • Polk: 24.6%
  • Lee: 22.5%
  • Highlands: 21.1%
  • Manatee: 16.9%
  • Pinellas: 10.2%
  • Sarasota: 9.6%
  • Charlotte: 7.7%

The Numero Uno Advantage in Tampa Bay

  • Third Best AM Signal in the Tampa Bay market
  • Best Positioned Spanish AM Signal from Tampa to Orlando
  • Strongest Spanish FM signal based in Lakeland
  • Top #1 Spanish Language US Morning Show – El Bueno, La Mala y el Feo
  • Top # 1 Spanish Language US Afternoon Show – Erazno y la Chokolata
  • Popular Local Announcers with Top Mexican Regional programming
  • Up to the minute Local and National News
  • Community Based Programming focusing on needs of local audience

2023 UPDATE

The Hispanic Market Growth in our area

EXPLOSIVE HISPANIC POPULATION GROWTH:

Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data indicate that in the state of Florida, between 2010 and 2022, the share of the population that is Hispanic/Latino grew more than any other, increasing 4.5 percentage points to 27.1%. The white (non-Hispanic) population had the largest decrease dropping 5.6 percentage points to 52.3%. In 2023, Clarita placed the Orlando and Tampa Bay regions as the first and second largest emerging Hispanic markets in the country.

HISPANIC MEDIA

Solmart Media with its three radio stations has seen its demand on the inventory increase dramatically. We continue to be the exclusive Mexican Regional Stations targeting the largest Hispanic group in our markets.

MORE ADVERTISING CATEGORIES TARGETTING OUR HISPANIC MARKET:

In 2023 we saw categories such as Medical, Auto, Legal, Education, and Recruitment grow at unprecedented rates.

HISPANIC POPULATION ACCORDING TO THE US 2020 CENSUS AND LATEST PUBLIC SCHOOL DATA

Population by Counties

  • Hardee: 43.6%
  • De Soto: 32.1%
  • Polk: 24.6%
  • Lee: 22.5%
  • Highlands: 21.1%
  • Manatee: 16.9%
  • Pinellas: 10.2%
  • Sarasota: 9.6%
  • Charlotte: 7.7%

Population by Public Schools

  • Hardee: 64%
  • De Soto: 48%
  • Polk: 37%
  • Lee: 44%
  • Highlands:35%
  • Manatee: 35%
  • Pinellas: 18%
  • Sarasota: 21%
  • Charlotte: 16%

listen TO our stations

Solmart Media Radio Stations Coverage
serving the Southwest Florida Market

SOLMART MEDIA Coverage Area

We are an innovative and trend-setting media group working with the most attractive and promising companies and individuals to deliver the right message at the right time. We desire to create long-lasting relationships with our clients during all phases of their business.

Radio La numero 1 logo
Radio La numero 1 logo
Radio La Zeta fm logo

Our digital footprint

We provide a greater reach than newspapers and print publications

Our Facebook and Instagram pages reach more Hispanics in our area than any Spanish print publication!

  • Community News
  • In Depth News Coverage
  • Local Promotions
  • LIVE Station Feed 24/7
  • Southwest Florida based staff
  • Part of the UFORIA platform in Sarasota – Bradenton - Tampa - Lakeland.
  • Links to our Advertisers
  • Exclusive Rights to the Super Bowl
  • Exclusive Rights to the World Cup
  • Exclusive Rights to Copa America
  • Exclusive Rights to the Mexican National Team
Experience is earned

Meet our award-winning team

Need advice on your project?
Our team is always ready here to help

Tomas Martinez
Chief Executive Officer

Tomas Martínez is co-owner and CEO of Solmart Media, where he oversees overall operations, management, sales, and marketing of this growing media company. He has been in the radio business for more than 40 years and managed radio stations in New York, Miami, Los Angeles and San Antonio, while working with national broadcast companies such as Heftel Broadcasting and Radio Unica. He serves on the board of the Florida Association of Broadcasting, the National Association of Broadcasters for small and medium size markets and the Hispanic Radio Ink Conference.

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Mercedes Soler
President

Mercedes Soler is co-owner and President of Solmart Media, where she oversees editorial content, outreach, advocacy, public relations, productions for non-profits, internships and mentoring. She spent 25 years as a Spanish language international correspondent with Univision TV Network and as an anchor for CNN Español in a news broadcasting career that garnered five Emmys, a Peabody and a GLAAD award, among others. She serves on the Board of the Community Foundation of Sarasota County and the John and Mabel Ringling Museum. She’s a published author, Tedx speaker and member of Leadership Florida and the International Women’s Forum.

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Diana Gonzalez
Program Director

Diana González started working for our legacy La Zeta station as a teenager and has a deep grasp of our whole radio operation from programming, to sales to on-air. She is passionate about helping her audience understand immigration policies and seeing her clients succeed, including local, regional, and national brands such as Acapulco Tropical, Publix and McDonalds.

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Juan Pablo Salas
News Director

Juan Pablo Salas has over 25 years of broadcasting experience on radio, TV and print news. He is a shrewd, impartial interviewer and political analyst who hosts the weekly show Su Negocio. He reports our hourly news breaks Minuto 30 and also works in sales.

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Rafael Mancera
Promotions Director

Rafael Mancera started his radio career in Miami over 25 years ago, where he worked for several stations as on-air host and promotions director. Currently he hosts the morning show Madrugado on LA ZETA starting at 5am. He also specializes in promotions and local sales.

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Georgina Gomez
Media Specialist

Georgina Gomez has been in sales and marketing in the Sarasota-Bradenton area for over 10 years. She specializes in working with direct clients in the medical and legal fields.

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Arturo Jaimes
Entertainment Media Specialist

Arturo Jaimes hasbeen promoting Mexican singers, bands, and festivals in our region for over 30years. He has a vast knowledge of the local regional Mexican music business,which makes him a unique asset when trying to reach and/or co-create largeevents for this community. Arturo focuses on local entertainment-based clients.

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Fatima Portillo
Media Specialist

Fatima has extensive experience in sales, including the retail sector. She’s goals oriented and client focused. She specializes in small businesses with a personalized one-on-one approach that puts clients first.

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Daniel Gaytan
Producer / On Air personality

Daniel is our top station producer. Through his desk pass All our group’s ads as well as promotional mentions. Daniel is also a well-known on-air personality in our stations. His enthusiasm and knowledge bring to our large audience entertaining and informative programs Monday Thru Saturdays in the midday hours.

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Audio, Events, Promotions, Social Media, Digital

WTMY-AM, WTMY-FM and WZSP-FM

Audio, Events, Promotions, Social Media, Digital and Mobile Advertising

Office Sarasota

(941) 621-9910

office zolfo springs

(863) 494-4111

Email & Fax

(863) 494-4443

payment form

WTMY-AM, WTMY-FM and WZSP-FM

Audio, Events, Promotions, Social Media, Digital and Mobile Advertising